Montgomery, AL recording artist Ty’Ron drops the video for his dope self-produced single “The Motive” under his independent label Mid-Flight Music Group.

Facing the camera head-on, the video gives us a introspective glimpse into Ty’Ron’s mind as he expresses what keeps him motivated on the music grind.

You can find “The Motive” on Ty’Ron’s recently-released album, I Am Who I Say I Am, available on the streaming service of your choice here.