With the current climate of the United States’ social system and beliefs, many are looking for answers including Minneapolis-based artist Kente who’s awakening people to the truth with the video for his latest track “Black in America.”

Directed By Ben Hughes Studios, the video displays the everyday struggles of growing up black in America.

On the song, Kente shows an effortless charm that will go a long way in setting him apart from today’s techniques of contemporary Hip-Hop.

Watch the powerful video for “Black in America” above, and also stream Kente’s new album of the same name on iTunes here.