Fresno, Cali native and one half of the emcee/producer duo Grand Opus, Joc Scholar takes listeners back to the true-school in the video for his beat-box laced, bar heavy “I AM EMCEE.”

In the classic black-and-white visual, Joc reminds us that Hip-Hop runs in his veins and it’s very much alive on the Westcoast.

Check out the video for “I AM EMCEE” above and peep Grand Opus’ debut album, Forever, on iTunes here.