New Video: Phora – Rider

Los Angeles indie phenomenon-turned-newly signed Warner Bros. recording artist Phora rides right up to the top of the charts and 575k fan’s hearts with his new video, “Rider”.

Produced by trio Anthro, Eskupe, and Deadxbeat, the George Orozco-directed clip shows the young heatthrob looking for that one true love to burn rubber alongside him like Letty and Dom. As the love story plays out fans get to see some Fast and Furious-inspired tricks from various beautiful modified cars. Eventually finding that unbreakable bond in co-starring love interest Destiny Blakely on the video, Phora delivers a catchy harmonizing sing-a-long single that could arguably be a possible song of the Summer. That track comes at a perfect time as fans prepare for Phora to hit the road this summer in support of the new single.

“Rider” is already heatseeking hit for the O.C.-native as fans gravitate to the video instantly. Released merely several days ago, “Ride” is already off to a phenomenal start as it has already accumulated over 400,000 views on YouTube.

Watch the new video above.

Phora is set to embark on his 36-city nationwide tour this June known as the “Yours Truly Tour”. Starting in Ventura, California on the 20th and finishing up in Los Angeles in August.


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